Kantar Retail
VR application for a consulting company
2019
Project overview
A VR solution that brings innovation into the retail store management and reduces its costs. With this software, clients can easily model a store layout, manage inventory, research the shopper data. Generally, they can experiment with store concepts or a proposed innovation before spending the money on the actual changes.
Client
Kantar Retail and CiklumIndustry
RetailService
Staff AugmentationTeam
Unity experts in an extended team of 30 expertsTechnologies
- Unity3D
- C#
- CI
- Jenkins
Challenge
The client wanted to bring an absolutely new platform that would change the approach to retail management.
- To test new concepts with shoppers quicker and more cost-efficiently
- To share an assortment story with a virtual shelf
- To gain retailers’ recognition faster
- To save funds on costly store re-inventions by testing it in VR first
- To bring retailers and stakeholders together with a far more successful execution
- VR experience
Key features
-
- A fully functional retail store modeling
- Changing store layout and interior
- Uploading product inventory and reviewing product info
- Changing the placement of product categories within the store
- Highlighting missed opportunities in terms of inventories
- Simulating shoppers’ eyes movement for shopper behavior research
- The ability to create and test store concepts to show to stakeholders
Process
We had a full Scrum Approach to the development process – daily meetings, retrospectives, demo, planning, grooming.
For long-term planning, we did Workshops where the team discussed the future plans, possible functionalities that might be implemented.
Two years of successful cooperation. We work in a strong team of Unity experts from the Kharkiv region.
Business value
The client provided a new way of building the merchandising process, gave clients the instrument that helps to make business more profitable.
Visuals
Testimonial from the client
“It has been a pleasure working with this team: they are professional, responsive, and they can quickly adapt to changes in the development process that need to be made. They have proven to be a capable and valuable software development partner as a part of a large-scale enterprise project. I highly would recommend them if you need to extend your engineering team, or to create a new application.”
Paul Gregory, Kantar Retail Virtual Reality