Virtual Reality: Part 1. Introduction. What is VR and where we can use it
When people don’t know enough about things, they may assume they are dangerous to humanity. This is true for Virtual Reality.
Virtual Reality is a digital monster?
Let’s figure out what Virtual Reality is and understand how it affects our lives.
Literally, Virtual Reality means “near-reality”, it is a simulation of the real world which transfers information via human senses. It is essentially important that Virtual Reality is believable, interactive, computer-generated, explorable and immersive. These features distinguish VR from other things which affect our senses.
Virtual Reality is developed through a combination of software tools and hardware equipment. The key components are:
- Personal computer/ smartphone/ console - act as an engine, play the content produced for a headset.
- Headset with sensors, lenses, display screen, processor, audio.
- Input devices, such as trackpads, joysticks, motion platforms, data gloves, wands.
The most popular platform for VR development is Unity3D. It is a cross-platform tool that allows Unity3D experts to create awesome VR content. Unity3D is also cost-profitable for clients. To learn more about the advantages of using the Unity3D engine for VR projects read the following article.
Thus, VR strives to total immersion of users. We feel the virtual world as if it were the reality. Perhaps, this is exactly what scares people. But there is a lot of ways to implement VR in business and life at all.
Virtual Reality and Business
However, VR development helps to make a huge step forward in business, science, architecture, medicine, aviation, arts, and games. It is the opportunity to learn more, to try actions in a virtual world before doing them in the real one. VR allows visualizing a house before building it, making a difficult heart operation, flying a plane for the first time, seeing the processes within cells of an organism. It might save money, time, and even rescue lives. For companies, VR might bring their business to the whole new level of development.
For instance, at Crysberry Studio we had a VR project (link: https://crysberry.com/cases/kantar-retail) developed for an enterprise retail company who wanted to create a VR solution simplifying the process of experimenting with shop layout and interior. The solution brings innovation into retail store management and considerably reduces its costs. It also helps the client to manage inventory, do shopper research, and generally try out a store concept or a proposed innovation before spending any money on actual changes.
According to Statista forecast for VR/AR market size from 2016 to 2022, it is safe to say that businesses that develop and implement Virtual Reality projects have a higher probability to succeed on the market of the future.
To wrap it up, Virtual Reality is penetrating deeper into our lives every day. And in order to keep pace with the times, we should learn more about VR and try to add it to our activities and business. In the next articles we will help you to find out how Virtual Reality might be used in different businesses and figure out what Augmented Reality is and its difference from Virtual Reality.
So, if you are willing to become an expert in VR topic and want to bring your business to the next level of success, our Crysberry team is here to assist you.
Ready to learn about VR and AR in marketing?